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WNIP – Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy reliance” on third-party sources. Find out the three steps Nestlé are taking to make the change.
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The Permutive Team
WNIP – Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy reliance” on third-party sources. Find out the three steps Nestlé are taking to make the change.
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