• Press
  • Advertisers

Q&A: Permutive, using first-party data to boost publisher revenues

“Privacy must be at the core of every company’s operations – and this new prioritization requires a reset from the way businesses have previously operated.” WNIP caught up with Aly Nurmohamed, General Manager at Permutive to find out how they’re helping publishers capitalize on the pivot to privacy.

awaiting-image-permutive

“Privacy must be at the core of every company’s operations – and this new prioritization requires a reset from the way businesses have previously operated.” WNIP caught up with Aly Nurmohamed, General Manager at Permutive to find out how they’re helping publishers capitalize on the pivot to privacy.

In this article
    You may be interested in
    Announcements
    Press
    Data Collaboration

    Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion

    Learn More
    Videos
    Data Collaboration
    First-party data
    Non-endemic
    Publishers

    Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

    Learn More

    Keep going, there's more to uncover.

    Aline Zenses headshot

    Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion

    Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.

    Learn more

    Ajoy Nath Mumsnet interview still

    Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

    By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.

    Learn more

    Webinar Opinary BCN Permutive banner

    Webinar: Keine Logins? Kein Problem

    Wie Publisher die Nachfrage von Werbekunden mit demografischen First-Party-Daten aus Umfragen erfüllen können.

    Learn more

    G2 Summer 2025 badges

    Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader

    Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.

    Learn more

    The Data Collaboration Summit

    Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.

    Learn more

    Let’s meet at DMEXCO 2025!

    Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.

    Learn more