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‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
Digiday – The European ad tech sector has often been perceived as being in the shadow of its U.S. counterpart. The addressable consumer market is smaller and there has been less supply of venture funding for European startups. But against a backdrop of EU data regulation and wider moves from browsers and tech platforms to tighten up their privacy controls, experts say the region has become a hotbed of innovation primed for more deal activity.
Written by
The Permutive Team
Digiday – The European ad tech sector has often been perceived as being in the shadow of its U.S. counterpart. The addressable consumer market is smaller and there has been less supply of venture funding for European startups. But against a backdrop of EU data regulation and wider moves from browsers and tech platforms to tighten up their privacy controls, experts say the region has become a hotbed of innovation primed for more deal activity.
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