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Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues
AdWeek – Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies.
AdWeek – Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies.
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Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.
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Beet Retreat Berkshires Recap
For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…
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Genius Verse is now powered by Permutive, turning fans' real-time engagement with lyrics, artists and meaning into signals brands can act on, reaching them when it matters most.
Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors
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Permutive earns five G2 badges in the Summer 2026 Report, including DMP Leader and High Performer in Enterprise and Mid-Market
Permutive has earned five badges in the G2 Summer 2026 Report, including DMP Leader and High Performer across Enterprise and Mid-Market businesses. Here's what our users said.



