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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Sky’s cookieless revolution: Redefining media buying in partnership with Permutive
Read the award-winning campaign in which Sky transformed its advertising approach by leveraging the cutting-edge capabilities of Permutive’s patented technology.
Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.
How Snowflake and Permutive are simplifying data collaboration for revenue growth
Listen to experts from Snowflake, Permutive and IAB Europe, as they break down how groundbreaking data collaboration solutions are transforming the advertising ecosystem in a privacy-first world.
WINR and Permutive partner to tackle signal loss with the power of publisher first-party data
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless…
How Hearst is using the Permutive Audience Activation Platform to power a data-driven revolution in targeting
In this exclusive video, Mike Nuzzo, Head of Data at Hearst, unveils how Aura leverages Permutive’s Audience Activation Platform to unlock billions of monthly data points from Hearst’s 25 premium brands.
Permutive named as a partner in Google’s curation offering
Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.
Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting
Watch our on-demand webinar on how publisher signals revolutionise ad targeting. Learn from Daily Mail Group Ireland’s success story and unlock the power of your first-party data.
Unlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive
We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.
Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform
We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising.
Reimagining programmatic: Driving open marketplace yield with publisher-driven curation
As signal deprecation drives down eCPMs and limits advertisers’ reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield. This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by leveraging their own signals. Using publisher signals-cohorts, contextual, and identity-publishers can reverse OMP…
Essential information following Google’s third-party cookie news
To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.
Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
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