- Press
- First-party data
Publishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Written by
Robbert Van Der Pluijm
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
You may be interested in
Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader
Learn MoreFrom scale to accountability: The new agency value equation
Learn MoreKeep going, there's more to uncover.
Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader
Permutive has earned five badges and twelve #1 rankings in the G2 Spring 2026 Report, including DMP Leader and Momentum Leader. Here's what our users said.
From scale to accountability: The new agency value equation
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The curation revolution: Rebuilding trust and transparency in programmatic
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The performance paradox: Why programmatic efficiency is broken
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The new agency value equation: Reclaiming client ROI from programmatic waste
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.