- Press
- Addressability
- Advertisers
Publisher direct deals: boosting sales revenue streams
Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.
Written by
Robbert Van Der Pluijm
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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