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Post-third-party cookies: Are publisher cohorts the answer?
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Written by
Robbert Van Der Pluijm
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
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