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Immediate Media claims 135 percent digital ad revenue spike
Digiday – The new DMP, supplied by Permutive, has unlocked a larger set of audience data as a result of being faster and not reliant on third-party cookies.
Digiday – The new DMP, supplied by Permutive, has unlocked a larger set of audience data as a result of being faster and not reliant on third-party cookies.
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Trends from this Fall’s Event Season
Over the past few weeks, the Permutive team has been busy attending, speaking, and hosting events. We've had a front-row seat to conversations on where the industry is headed and here is what we heard most often this fall event season.
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For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…



