- Videos
How The Arena Group tackles programmatic challenges with Permutive
In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year. From refining value propositions to overcoming barriers in agency communication, Brendan highlights the transformative role of Permutive in driving programmatic success.
Keep going, there's more to uncover.
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable...
How Sky is future-proofing its digital marketing strategy on the open web
In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a...
Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.