• Videos

Data-driven publishing: How The Independent maximizes audience insights with Permutive

Play Video

Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.

In this article
    You may be interested in
    Blog
    Advertisers
    First-party data
    Third-party cookies

    The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth

    Learn More
    Upcoming events & webinars

    Navigating CTV: TelevisaUnivision’s addressability blueprint

    Learn More

    Keep going, there's more to uncover.

    Ajoy Nath Mumsnet interview still

    Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

    By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.

    Learn more

    Permutive Data Collaboration Platform

    Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...

    Learn more

    Data-driven publishing: How The Independent maximizes audience insights with Permutive

    Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.

    Learn more

    Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

    Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

    The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable...

    Learn more

    How Sky is future-proofing its digital marketing strategy on the open web

    In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a...

    Learn more

    Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy

    Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.

    Learn more