The Data Collaboration Summit

AI and predictive modeling have reset the rules of advertising. The Walled Gardens are leveraging first-party data and AI to drive measurable outcomes and capture a growing share of media budgets.

Permutive's co-founder & CEO Joe Root will explore how the Open Internet can not only compete but win in this new era. He'll show you how to move beyond outdated deterministic models and embrace a predictive data collaboration strategy that drives true value for advertisers.

This presentation by Terence Kawaja, founder & CEO at LUMA Partners, examines the consequences of AI’s proliferation, especially on the efficacy of advertising in the Outcomes Era.

AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally after the business model economics for advertisers, publishers, agencies and tech alike. AI’s accelerated innovation cycle can seem chaotic without a framework for comprehending its effects. This unprecedented change agent (pun intended) will necessitate swift action to successfully compel as the ecosystem transforms beneath our feet.

In an era of significant industry change, publishers must evolve their approach to audience engagement and monetization. This fireside chat with Mike Nuzzo, SVP, Head of Hearst Data Solutions, will explore how leading publishers are embracing a new paradigm of data collaboration. We will delve into how content, artificial intelligence, and identity solutions are being leveraged as "connective tissue" to increase yield and improve monetization.

The rise of AI and large language models (LLMs) is reshaping how audiences discover and engage with content, threatening traditional search referral traffic for publishers. But where some see a threat, we see a powerful opportunity.

We've entered the Outcomes Era, where the ability to collaborate, activate, and curate data will define success. This session led by Permutive's VP of Products, Chloe Grutchfield, will outline how Permutive’s product strategy is designed to bring publishers into this new era by empowering you to monetize direct relationships and drive tangible outcomes.

Let's take a break to enjoy a buffet lunch and network with your peers.

• A: Charting a new course for data in Connected TV

CTV promised the best of both worlds: the impact of television with the precision of digital. Yet for many publishers and advertisers, the reality is a technical maze. The CTV supply chain has become profoundly fragmented, creating a complex web of devices, applications, DSPs, SSPs, and ad servers. This ecosystem has spawned hundreds of diverse pathways for an ad to travel from buyer to screen. Join this critical discussion to move beyond diagnosing the problem and toward building the solution. With Philippe Kleim, VP of National Revenue & Digital Advertising Strategy at Corus Entertainment, we will explore how direct data collaboration and a commitment to transparency are essential to untangling this complexity. You'll leave with a fresh perspective on how publishers and their partners can work together to build a more sustainable and effective CTV ecosystem for the Outcomes Era.

• B: Curation as a revenue diversification strategy: Lessons from Steph Mazzamaro, Head of Programmatic, Addressability & Ops at The Arena Group
  

The rules of digital advertising are changing, and traditional monetization paths are being challenged. With leaner teams and a fragmented ecosystem, publishers are looking for new ways to take control of their data and revenue. The Arena Group, home to iconic brands like Parade and TheStreet, is tackling this head-on with a lean team and a powerful new approach around curation.

In this fireside chat, join Stephanie Mazzamaro, Head of Ad Product & Programmatic Strategy at The Arena Group, as she shares candid insights into their journey. From navigating the "black box" of curation to building their "cognitive brain" for predictive monetization, Stephanie will reveal how her team is leveraging direct data relationships to create high-value, unique inventory that stands out in the marketplace. We'll explore how this strategy is not just about adapting to industry change but also about creating a new, more direct path to monetization that rivals the Walled Gardens.

• C: The importance of identity and identity graphs with Amanda Gomez,
  SVP, Revenue Operations & Ad Technology at New York Post, Don Black, Senior Director of Consulting Services at TransUnion, and Chao Liao, VP of Strategy & Operations at Permutive.

In this session, Chao, Amanda and Don will discuss Identity as a strategic foundation for publisher business and data collaboration in the outcome/AI era. They'll also share how identity is viewed and used on the buy-side, and what’s important for them.

This panel explores how agencies are leveraging innovative strategies to drive incremental outcomes, ensure transparency, and achieve true efficiency across their client campaigns.

Join Angus Maclaine (Founder, Fundamental Group) and Ruowen Liscio (VP, Global Partnerships, Acxiom) as they discuss with Permutive's Art Zeidman key topics shaping the future of media, including the transformative impact of AI on media strategy, the critical role of supply path optimization, new approaches to identity in a privacy-first world and the immense value of partnering with premium publishers through data collaboration and curated deals.

Final thoughts by Jeffrey Rosello, VP of Customer Success at Permutive.

Enjoy drinks, bowl food, and canapés while you talk through the day with your peers.