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The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.
In this video, Alistair Smith, Head of Commercial Data and Insight at The Independent, reveals how innovative data strategies are transforming digital advertising in a post-cookie ecosystem, driving remarkable performance and revenue growth.
Watch the video below to hear how this enterprise media company doubled its data sales and expanded its user base from 500,000 to nearly 6 million, by putting data at the heart of their business.
Drop us a note to learn more about how Permutive helps enterprise media businesses thrive in the new era of data collaboration.
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