- Videos
- Addressability
- Advertisers
- Data Collaboration
- Publishers
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.
In this video, Lauren Dick, Managing Director, Media & Commerce, and Ryan Uhl, Managing Director, Revenue Strategy & Implementation at Mail Metro Media, share how they’re turning billions of monthly data points into a competitive advantage for advertisers, fueling both brand storytelling and performance outcomes.
Watch the video below to hear how this leading media business is evolving its approach to data, building scaled audiences, and using Permutive to fuel both brand storytelling and outcomes.
Ready to power your data strategy? Speak with a Permutive expert to see how you can drive results across the entire marketing funnel.
You may be interested in
Curation as a revenue diversification strategy: Lessons from The Arena Group
Learn MoreHow Acxiom and Fundamental Group are solving for the Outcomes Era
Learn MoreKeep going, there's more to uncover.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.
How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering...
How billions of audience opinions drive meaningful advertising performance for Ranker
Discover how Ranker leverages unique post-opinion consumption data and Permutive’s platform to drive meaningful advertiser performance and audience engagement.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with...
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...