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Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive

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The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.

In this video, Lauren Dick, Managing Director, Media & Commerce, and Ryan Uhl, Managing Director, Revenue Strategy & Implementation at Mail Metro Media, share how they’re turning billions of monthly data points into a competitive advantage for advertisers, fueling both brand storytelling and performance outcomes.

Watch the video below to hear how this leading media business is evolving its approach to data, building scaled audiences, and using Permutive to fuel both brand storytelling and outcomes.

Ready to power your data strategy? Speak with a Permutive expert to see how you can drive results across the entire marketing funnel.

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