- Videos
- Addressability
- Advertisers
- Data Collaboration
- Publishers
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.
In this video, Lauren Dick, Managing Director, Media & Commerce, and Ryan Uhl, Managing Director, Revenue Strategy & Implementation at Mail Metro Media, share how they’re turning billions of monthly data points into a competitive advantage for advertisers, fueling both brand storytelling and performance outcomes.
Watch the video below to hear how this leading media business is evolving its approach to data, building scaled audiences, and using Permutive to fuel both brand storytelling and outcomes.
Ready to power your data strategy? Speak with a Permutive expert to see how you can drive results across the entire marketing funnel.
You may be interested in
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Learn MoreThe Data Collaboration Summit
Learn MoreKeep going, there's more to uncover.
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation...
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable...
How Sky is future-proofing its digital marketing strategy on the open web
In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a...
Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.