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How ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients' content.
Written by
Robbert Van Der Pluijm
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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