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How Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Written by
Robbert Van Der Pluijm
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
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