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How Gumtree is using first party data to replace cookies
Gumtree's Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.
Written by
Robbert Van Der Pluijm
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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