- Press
- Advertisers
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
Written by
The Permutive Team
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
You may be interested in
From scale to accountability: The new agency value equation
Learn MoreThe curation revolution: Rebuilding trust and transparency in programmatic
Learn MoreKeep going, there's more to uncover.
From scale to accountability: The new agency value equation
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The curation revolution: Rebuilding trust and transparency in programmatic
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The performance paradox: Why programmatic efficiency is broken
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The new agency value equation: Reclaiming client ROI from programmatic waste
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.
How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering results in a privacy-first world.