Turn insights into outcomes
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.
Permutive named as a partner in Google’s curation offering
Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.
Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
Four media companies on tackling signal loss with data collaboration
The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.
Permutive CEO chats data, genAI and Cannes
Permutive’s CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.
Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist
One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he’s clearly well respected by his peers.”
Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer
This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.
Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner
Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner.
Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers
This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.
The NY Post is turning first-party data into direct deals, with a little help from its friends
The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.
LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024
LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
How publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
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