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Publishers

Permutive named as a partner in Google’s curation offering

Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.

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​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Press
Advertisers

​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google

Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.

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Press
Advertisers

Four media companies on tackling signal loss with data collaboration

The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.

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Press
Advertisers

Permutive CEO chats data, genAI and Cannes

Permutive’s CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.

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Press
Advertisers

Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist

One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he’s clearly well respected by his peers.”

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Press
Advertisers

Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer

This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.

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Press
Advertisers

Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner

Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner.

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Press
Advertisers

Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers

This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.

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Press
Advertisers

The NY Post is turning first-party data into direct deals, with a little help from its friends

The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.

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Press
Addressability

LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024

LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.

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Press
Addressability

How publishers are coping with an online advertising revolution

Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.

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Press
Addressability

Permutive & Bauer Media shortlisted for Campaign Tech Awards 2024 for Best Use of Data

Permutive & Bauer Media made the shortlist in the Campaign Tech Awards 2024 for revolutionising brand campaigns through data.

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