Press
As the open marketplace fails, advertisers are turning to publishers to reach audiences
The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.
Read MorePermutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
Read MoreAdvertising has an addressability problem; publishers can help
The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.
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