Press
Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
Read MoreHow ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.
Read MorePublisher direct deals: boosting sales revenue streams
Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.
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