Press
How Les Echos-Le Parisien doubled turnover with its first-party data strategy
Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.
Read MoreHow Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.
Read MoreIn conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones
As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.
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