Press Archives - Page 13 of 65 - Permutive

Advertising has an addressability problem; publishers can help

By Robbert Van Der Pluijm | August 21, 2023

The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.

As the open marketplace collapses, direct sales offer publishers a lifeline

By Joe Root | July 31, 2023

As the OMP collapses, publishers are off-setting losses with direct-sold programmatic

Are Big Tech’s privacy updates sending the Open Marketplace into freefall?

By Robbert Van Der Pluijm | July 11, 2023

Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.