Press Archives - Page 13 of 65 - Permutive

Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform

By Robbert Van Der Pluijm | August 24, 2023

Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.

Advertising has an addressability problem; publishers can help

By Robbert Van Der Pluijm | August 21, 2023

The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.

As the open marketplace collapses, direct sales offer publishers a lifeline

By Joe Root | July 31, 2023

As the OMP collapses, publishers are off-setting losses with direct-sold programmatic