Press
As the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
Read MoreAre Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Read MoreOpen marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
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