Blog
Four steps to checking your addressability
Publishers have the power to identify and solve addressability issues, starting with checking their own addressability. Here’s a step-by-step guide.
Read MoreThree steps to becoming a modern media company
The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.
Read MoreFour things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
Read More