How first-party data is helping The Independent build better audiences for advertisers

With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…

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