Blog
In conversation with Chloe Grutchfield, VP of Products at Permutive
Ratecard Days #23
Read MoreHow to grow deal revenue with insights to extend brand reach
This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.
Read MoreHow first-party data is helping The Independent build better audiences for advertisers
With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…
Read More