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Clarín launches technology to revolutionise audience segmentation
Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.
Read MorePublisher transformation: Machine learning experts
This article explores what is required to operationalise modelling to scale data and increase audience reach.
Read MorePublisher transformation: Next-gen data providers for audience targeting
This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.
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