- Blog
- Publishers
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
Written by
The Permutive Team
At Permutive, we’re on a mission to help companies unlock the full value of their audience data in a privacy-first world without sacrificing incremental outcomes. By enabling media companies, brands and agencies to collaborate on 100% of addressable audiences – powered by premium publisher signals – we’re reimagining what’s possible in digital advertising.
We’re proud to be trusted by the majority of enterprise media companies to fuel their transformation. And we’re even prouder when the feedback from our users directly reflects the impact we’re making.
That’s why we’re excited to share that Permutive has earned six badges in the G2 Summer 2025 Report, based entirely on verified customer feedback on G2 – the world’s largest and most trusted software review website.
Here’s what we achieved:
- Leader (DMP): Recognized as a Grid® Leader in the Data Management Platform category, based on high user satisfaction and market presence.
- Momentum Leader (DMP) – and ranked #1: This top-tier badge reflects our strong momentum, placing us in the top 25% of all DMP products, thanks to consistent, positive feedback from our users.
- High Performer – Enterprise: Acknowledged for exceptional customer satisfaction among enterprise companies, even with a more focused market presence.
- High Performer – Small Business: Our platform’s flexibility and performance continue to resonate with smaller teams as well, earning high satisfaction ratings from SMB customers.
- Best Support – Small Business: Our team earned the highest Quality of Support score in the category, reflecting our commitment to service and responsiveness at every scale.
- Users Love Us: Awarded after receiving 20+ reviews with an average rating of 4+ stars, this badge speaks directly to the satisfaction and advocacy of our user community.
These awards matter to us because they come directly from the people who rely on our platform every day. We’re grateful for their trust and feedback – and we remain committed to building the future of data collaboration together.
Want to learn more about how Permutive can help your team drive incremental growth? Get in touch to see what’s possible.
You may be interested in
Introducing Halo Agents
Learn MoreThe Publisher’s Strategic Advantage (3/3)
Learn MoreKeep going, there's more to uncover.
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team's ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn't just for targeting; it's your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.
The Publisher’s Strategic Advantage (1/3)
Learn from Aline Zenses, Permutive's MD of DACH, on how new technology is leveling the playing field, making 100% of your audience addressable by unifying identity, contextual, and predictive cohort signals, empowering publishers to shift from a volume-based to a sustainable, value-based sales proposition.
The Incremental Growth Series | Part 1: Why your ROAS doesn’t tell the whole story about growth
ROAS is often treated as the ultimate measure of marketing success, but it only tells part of the story and doesn’t capture the broader goal of driving true growth. Read on for Permutive's Tom Shapland’s take.