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Permutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report
Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success. At Permutive, we’re committed to helping our customers navigate the accelerating pace of change across the digital advertising landscape. We help publishers, advertisers, agencies, retail media and premium video innovators transcend signal loss by harnessing 100% of the next generation of privacy safe addressable signals alongside first-party data. It’s a mission that drives us to deliver tangible value to the 60% of enterprise media companies who trust Permutive to fuel their growth. And it’s incredibly rewarding when that value is recognized…

Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success.
At Permutive, we’re committed to helping our customers navigate the accelerating pace of change across the digital advertising landscape. We help publishers, advertisers, agencies, retail media and premium video innovators transcend signal loss by harnessing 100% of the next generation of privacy safe addressable signals alongside first-party data.
It’s a mission that drives us to deliver tangible value to the 60% of enterprise media companies who trust Permutive to fuel their growth. And it’s incredibly rewarding when that value is recognized directly by the people who use our platform every day.
That’s why we’re excited to share that Permutive has recently earned multiple customer recognitions based on verified user feedback shared with G2, the world’s largest and most trusted software marketplace that is visited by 90 million software buyers each year to discover the best products for their business.
Permutive earned multiple badges in the G2 Spring 2025 Report, including being named the top Momentum Leader in the DMP category, which is the highest G2 ranking:
- Leader (DMP): Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores
- Momentum Leader (DMP): Products in the Leader tier in the Momentum Grid® rank in the top 25% of their category’s products by their users.
- High Performer Enterprise: Products in the High Performer quadrant in the Enterprise Grid® Report have high customer Satisfaction scores and low Market Presence scores compared to the rest of the category
- Best Support Small-Business: The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category
- Easiest To Do Business With Small-Business: The Easiest Doing Business With product in the Relationship Index earned the highest Ease of Doing Business With rating in its category
- High Performer Small-Business: Products in the High Performer quadrant in the Small-Business Grid® Report have high customer Satisfaction scores and low Market Presence scores compared to the rest of the category
- Users Love Us (DMP): The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars
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The Data Collaboration Summit
With addressability declining, the Open Internet is under strain. The opportunity has never been greater to collaborate directly with premium publishers and tap into the power of their audience signals and media.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden, outdated assumption about the role of identity. For years, identity was the whole story. Today, relying solely on legacy IDs within a collaboration framework means your efforts are blind to over 70% of the open web, severely limiting your scale…