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Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential.
Written by
Robbert Van Der Pluijm
At Permutive, we’ve partnered with over 150 premium publishers and global advertisers to help them adapt and thrive. Our 2025 Trends Report outlines the key strategies— from clean rooms to AI— that will shape the future of digital advertising and ensure long-term success for publishers and advertisers.
Who should read this report?
🔹 Publishers looking to future-proof their business models and strengthen advertiser relationships.
🔹 Advertisers seeking to harness first-party data and maximize ROI in a privacy-first world.
🔹 Agencies focused on innovative solutions that prioritize transparency and efficiency.
Ready to thrive in 2025?
Discover the future of advertising with insights from industry leaders:
✅ Curation as a new channel – See how Dentsu is pioneering curation strategies to navigate the evolving digital landscape while ensuring transparency and media quality.
✅ Unlocking new revenue opportunities – Learn from Snowflake about the power of clean rooms and cloud partnerships to drive data-driven success.
✅ AI and first-party data for better outcomes – Explore how Choueiri Group leverages AI and first-party data to enhance personalization and optimize campaign performance.
Stay ahead of the curve—read the full report now!
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