- Blog
- Generative AI
- Publishers
Introducing Permutive Optimization: Transforming campaign performance through AI-powered insights
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different platforms, resulting in fragmented data and knowledge. While ad servers offer various optimization tools, they often lack the capability to provide comprehensive audience-led performance analysis and actionable recommendations. Manually analyzing campaign data is time-consuming and requires specialized expertise to derive meaningful insights. This challenge becomes…
Written by
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting.
The challenge: Fragmented data and time-consuming analysis
Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different platforms, resulting in fragmented data and knowledge. While ad servers offer various optimization tools, they often lack the capability to provide comprehensive audience-led performance analysis and actionable recommendations.
Manually analyzing campaign data is time-consuming and requires specialized expertise to derive meaningful insights. This challenge becomes even more complex when evaluating cohort performance and ensuring alignment between recommended and implemented audience targeting.
Our solution: AI-powered campaign optimization
Permutive’s Optimization product addresses these challenges by providing instant, actionable insights into cohort performance and AI-driven recommendations for improvement. Our solution combines three powerful data sources:
- Google Ad Manager (GAM) data to analyze the potential performance of untargeted cohorts
- Permutive user data to assess incremental reach and audience affinity
- Advanced Generative AI analysis to ensure targeting recommendations align with advertiser requirements
What sets our solution apart is its ability to automate the heavy lifting of campaign analysis while providing context and justification for every recommendation. This enables publishers to make data-driven decisions quickly and communicate changes effectively to advertisers.
Key benefits for publishers
From day one, publishers can instantly assess cohort performance for live campaigns and remove underperforming segments. They can also discover new opportunities to improve reach or click-through rates (CTR) by leveraging untargeted cohorts. Additionally, publishers can quickly identify and resolve any misalignment between sold and delivered audiences, ensuring optimal campaign outcomes.
Looking ahead: Our product roadmap
This launch marks the beginning of our vision as we actively explore exciting enhancements to our Optimization suite for the future. This includes:
- Historic campaign reporting capabilities: Build reports for past campaigns to enhance your post-campaign analysis.
- Enhanced user behavior insights: Gain a deeper understanding of user types and how their engagement drives campaign success.
- Support for additional performance metrics, including attention metrics: Move beyond impressions and clicks to showcase the value of your data.
- Expansion to other ad servers: Extend support to platforms beyond Google Ad Manager.
We’re also working on integrating some of these insights into our Audience Planning product, enabling performance-backed audience recommendations during the campaign sales process.
Get started: Unlock the power of Permutive Optimization
Permutive Optimization will be available today (January 14th, 2024) to all customers leveraging the GAM integration. To learn more about how this solution can transform your campaign optimization process, contact your Permutive sales representative or customer success manager. Non-customers can reach out to us at [email protected].
Keep going, there's more to uncover.
The Data Collaboration Summit
With addressability declining, the Open Internet is under strain. The opportunity has never been greater to collaborate directly with premium publishers and tap into the power of their audience signals and media.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden, outdated assumption about the role of identity. For years, identity was the whole story. Today, relying solely on legacy IDs within a collaboration framework means your efforts are blind to over 70% of the open web, severely limiting your scale…