Blog
Four things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
Read MoreAnnouncing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
Read MoreWhy privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
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