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The Digital Bash
Die Chrome-Ankündigung und der Untergang des Third-Party-Cookies In Deutschland sind wir schon viel früher durch Firefox in den Genuss gekommen. Theoretisch sind wir dem Problem daher voraus, nur haben wir es bis jetzt passiv betrachtet, weil “es ging ja noch”. Das hat nicht geholfen. Die Chrome-Ansage war deshalb so laut, weil Chrome weltweit den größten…
Read MoreMake Possible Online Summit – London Edition Highlights
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive. The message, they said, was in a world now more uncertain than ever, change had never been more needed. And that change had…
Read MoreHow browsers are adapting their technology to prevent fingerprinting
As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…
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