Blog

In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…

In conversation with Andrew Spurrier-Dawes, Global Digital Director at Mediacom The decade started with a bang and the bang got bigger: when Google announced it would block third-party cookies the industry knew it should change. When Covid-19 hit it knew it absolutely had to. If anything, the pandemic has just accelerated a process that was…

In this episode of What Happens In Adtech, Kristy Schafer, VP Americas, discusses identity and what it looks like for publishers in a post-cookie world.