Why fingerprinting is unlikely to succeed

By The Permutive Team | May 6, 2020

Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…

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How agencies and publishers can build stronger relationships

By The Permutive Team | April 14, 2020

In conversation with Justin Sous, VP and Head of Optimization & Innovation at Kepler Group On April 2nd, Permutive’s US-based customers were joined by Justin Sous, VP and Head of Optimization & Innovation at Kepler Group. Kepler provides advanced digital and database services to Fortune 500 clients. Its core services revolve around helping clients use…

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The State of the Publisher Industry – March 2020

By The Permutive Team | March 30, 2020

On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem.   Breakout sessions   We asked all…

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