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Permutive: Driving Revenue With Publisher Data – A Conversation With News UK
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data. On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior Customer Success Manager at Permutive to explore the business impact of the demise of third-party cookies and how both publishers and advertisers are pivoting towards publisher first-party data. The session covered: Click on a topic to skip on to it in the video. The demise…
Written by
The Permutive Team
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data.
On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior Customer Success Manager at Permutive to explore the business impact of the demise of third-party cookies and how both publishers and advertisers are pivoting towards publisher first-party data.
The session covered:
Click on a topic to skip on to it in the video.
-
- The demise of the third-party cookies and it’s impact
- Challenges in building out a first-party data strategy
- Promoting the value of your first-party data
- Innovation at News UK
- Keeping advertising relevant whilst protecting the user privacy
- Advice for publishers looking to improve their data strategy
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