Posts by Permutive
How female-focused publisher The Stylist Group doubled programmatic ad yields
Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”
Read MorePrivacy comes first
This is a follow-up to my article in Admonsters “What is Edge Computing?” Privacy is now paramount and is fast becoming the single most important macro trend in adtech, one that will dominate the next decade. It can no longer be gamed: when the largest company in the world and the EU tells you to…
Read MoreThe state of the publisher industry
Guides & whitepapersAdvertisers The state of the publisher industry Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing…
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