Posts by Permutive
Boosting publisher revenues through real-time data
What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root
Read MoreThe data maturity curve for publishers
Guides & whitepapersAdvertisers The data maturity curve for publishers Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers.…
Read MoreBuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
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