Posts by The Permutive Team
The server-side redirect for ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
Read MoreWhy publishers are missing out on data-driven revenue
Guides & whitepapersAdvertisers Why publishers are missing out on data-driven revenue Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies — but this focus comes at a time when industry-revolutionising trends are changing the way media…
Read MoreHow Insider Inc is preparing for life after third-party cookies
Digiday – With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors.
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