- Blog
- Advertisers
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and scale Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers,…
Written by
The Permutive Team
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead:
Privacy, trust and scale
Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers, this creates new possibilities.
At both events Joe Root, Permutive’s co-founder & CEO, presented our outlook for 2020, upcoming product features and answered questions from the publishers in the room.
Joe raised the topic that identity as we know it is about to disappear, putting control back in publishers’ hands. He discussed how today Permutive enables our customers to increase their CPMs as cookies diminish.
In 2020, we will be launching new features and initiatives to help you thrive without third-party identity. These new features, such as our Revenue Insights dashboard, are built for a world of first-party identity and will deliver unique perspectives and tools for continued success while you scale your audiences with Permutive.
To learn more about the opportunity for your publishing business in 2020, talk to us today.
You may be interested in
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Learn MoreTurning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
Learn MoreKeep going, there's more to uncover.
Permutive appoints ad tech veteran Aline Zenses as Managing Director to lead DACH expansion
Permutive, the data collaboration platform powering the advertising ecosystem, today announced the appointment of Aline Zenses as Managing Director for the DACH region.
Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration
By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.
Webinar: Keine Logins? Kein Problem
Wie Publisher die Nachfrage von Werbekunden mit demografischen First-Party-Daten aus Umfragen erfüllen können.
Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader
Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.
The Data Collaboration Summit
Permutive’s Summit showcases how collaboration and direct relationships can reimagine advertising and boost Open Internet performance.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.