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The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and scale Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers,…
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It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead:
Privacy, trust and scale
Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers, this creates new possibilities.
At both events Joe Root, Permutive’s co-founder & CEO, presented our outlook for 2020, upcoming product features and answered questions from the publishers in the room.
Joe raised the topic that identity as we know it is about to disappear, putting control back in publishers’ hands. He discussed how today Permutive enables our customers to increase their CPMs as cookies diminish.
In 2020, we will be launching new features and initiatives to help you thrive without third-party identity. These new features, such as our Revenue Insights dashboard, are built for a world of first-party identity and will deliver unique perspectives and tools for continued success while you scale your audiences with Permutive.
To learn more about the opportunity for your publishing business in 2020, talk to us today.
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Let’s meet at DMEXCO 2025!
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Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden, outdated assumption about the role of identity. For years, identity was the whole story. Today, relying solely on legacy IDs within a collaboration framework means your efforts are blind to over 70% of the open web, severely limiting your scale…