- Blog
- Advertisers
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and scale Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers,…
Written by
The Permutive Team
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead:
Privacy, trust and scale
Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies and how to future-proof their businesses. The focus has shifted back to trusted relationships and none are more powerful than that a publication has with its readers. For publishers, this creates new possibilities.
At both events Joe Root, Permutive’s co-founder & CEO, presented our outlook for 2020, upcoming product features and answered questions from the publishers in the room.
Joe raised the topic that identity as we know it is about to disappear, putting control back in publishers’ hands. He discussed how today Permutive enables our customers to increase their CPMs as cookies diminish.
In 2020, we will be launching new features and initiatives to help you thrive without third-party identity. These new features, such as our Revenue Insights dashboard, are built for a world of first-party identity and will deliver unique perspectives and tools for continued success while you scale your audiences with Permutive.
To learn more about the opportunity for your publishing business in 2020, talk to us today.
You may be interested in
The Outcomes Era is here: How publishers can win back the Open Internet
Learn MoreLaunch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Learn MoreKeep going, there's more to uncover.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Launch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s Halo, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team's ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn't just for targeting; it's your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.