Posts by Permutive

WNIP caught up Stylist Group’s Programmatic, Data and Technology Director, David Hayter, to get deeper insights into how the publisher has achieved this.

The Drum – BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue.

Digiday – “It felt terrible to go into an agency and tell them we have 50 million unique users a month but we can only target 10% of them. We weren’t able to understand our own audiences on our owned and operated sites.” LADbible Group Head of programmatic Macauley Lowe explains to Digiday how they…