Posts by Permutive
The Anonymous Web: Why We’re all Wrong About the Future of Advertising
Exchange Wire – Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true.
Read MoreShow them, don’t just tell them – the secret to winning RFP responses
Essence recently held a webinar with top publishers to help them better understand what makes a winning response to an RFP. Here’s what they had to say. As confidence begins to return and advertisers replenish budgets, publishers can look forward to receiving an increasing number of RFPs for upcoming campaigns. Now, more than ever, it…
Read MoreNow is the time to start thinking about long-term user privacy
New Digital Age – Our product owner, Jane Usoskina shares how publishers can thrive whilst protecting user data as we transition to a privacy-first era.
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