Posts by The Permutive Team
Capitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability while reducing environmental impact in this article by Permutive’s Senior Customer Success Manager, Monica Rodil.
Read MoreSolving the advertising reach crisis
Programmatic advertising’s reliance on third-party cookies and the open marketplace is collapsing, and the path forward lies in privacy-safe, first-party data collaboration through direct advertiser–publisher partnerships, writes Permutive Senior Customer Success Manager George Alderson.
Read MorePermutive named a finalist in the Digiday Awards Europe alongside Les Echos-Le Parisien for best adtech platform and best first-party data strategy
This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
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