Posts by Permutive

With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…

We’re thrilled to share that we have successfully completed the SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards. But what do these reports mean for us and our customers? In this blog post, we’ll explain what…