Posts by The Permutive Team
Ad targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
This Spotlight episode of The Rebooting Show, featuring Joe Root, CEO of Permutive, covers the loss of ad targeting signals, direct-sold advertising, and the shift in publisher incentives to build trust vs. build traffic.
Read MorePublisher transformation: Next-gen data providers for audience targeting
This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.
Read MoreIn conversation with Chloe Grutchfield, VP of Products at Permutive
Ratecard Days #23
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