Posts by Permutive
Trader Talk Permutive’s David Reischer Discusses Identity & Privacy
In this episode of TraderTalk TV, David Reisher, Product Manager at Permutive, discusses identity and privacy with Lindsay Rowntree from ExchangeWire.
Read MoreMedia Moments 2020 Report
Guides & whitepapersAdvertisers Media Moments 2020 Report From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
Read MoreWhy PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
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