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Yes, Virginia—You Can Sell First-Party Data
AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
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AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
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The Data Collaboration Summit
With addressability declining, the Open Internet is under strain. The opportunity has never been greater to collaborate directly with premium publishers and tap into the power of their audience signals and media.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s extensive retail insights, creating unique targeting opportunities for brands and advertisers to achieve incremental full funnel outcomes on the Open Internet. The partnership builds on the 2024 launch of Ocado Ads, which offers the most complete data set in market…
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive's Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden, outdated assumption about the role of identity. For years, identity was the whole story. Today, relying solely on legacy IDs within a collaboration framework means your efforts are blind to over 70% of the open web, severely limiting your scale…