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Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking to combat data deprecation. At the recent AdMonsters Publisher Forum, I presented five key stats from that research and shared recommendations on how brands and publishers should be thinking about their identity strategy. You can watch the full presentation on-demand below:
Written by
Robbert Van Der Pluijm
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences?
To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking to combat data deprecation. At the recent AdMonsters Publisher Forum, I presented five key stats from that research and shared recommendations on how brands and publishers should be thinking about their identity strategy.
You can watch the full presentation on-demand below:
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