- Blog
- Identity
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking to combat data deprecation. At the recent AdMonsters Publisher Forum, I presented five key stats from that research and shared recommendations on how brands and publishers should be thinking about their identity strategy. You can watch the full presentation on-demand below:
Written by
Robbert Van Der Pluijm
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences?
To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking to combat data deprecation. At the recent AdMonsters Publisher Forum, I presented five key stats from that research and shared recommendations on how brands and publishers should be thinking about their identity strategy.
You can watch the full presentation on-demand below:
You may be interested in
From scale to accountability: The new agency value equation
Learn MoreThe curation revolution: Rebuilding trust and transparency in programmatic
Learn MoreKeep going, there's more to uncover.
From scale to accountability: The new agency value equation
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The curation revolution: Rebuilding trust and transparency in programmatic
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The performance paradox: Why programmatic efficiency is broken
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
The new agency value equation: Reclaiming client ROI from programmatic waste
Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.
Curation as a revenue diversification strategy: Lessons from The Arena Group
The Arena Group is finding new ways to take control of its data and revenue. Discover their powerful new approach centered on curation.
How Acxiom and Fundamental Group are solving for the Outcomes Era
Acxiom’s Ruowen Liscio and Fundamental Group’s Angus Maclaine discuss solutions for the Outcomes Era in advertising. Discover how predictive targeting, curation, and AI are delivering results in a privacy-first world.