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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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Why advertisers can’t reach audiences through major media channels
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
Marketing the Marketers: Permutive’s Robbert van der Pluijm
Marketing the Marketers: Robbert van der Pluijm, Head of Marketing, Permutive
Three ways publishers can grow ad revenue in 2024
Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.
WEMASS reaches 100% of targetable audiences with Permutive
The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.
Inspirational Woman: Chloe Grutchfield, VP of Products, Permutive
A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.
How Les Echos-Le Parisien doubled turnover with its first-party data strategy
Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.
How Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.
In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones
As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.
Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
How ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.
Publisher direct deals: boosting sales revenue streams
Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.
ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.
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