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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Permutive named finalist in 2024 AOP Awards for Best Media Technology Partner
Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner.
Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers
This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.
The NY Post is turning first-party data into direct deals, with a little help from its friends
The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.
LiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024
LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
How publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
Permutive & Bauer Media shortlisted for Campaign Tech Awards 2024 for Best Use of Data
Permutive & Bauer Media made the shortlist in the Campaign Tech Awards 2024 for revolutionising brand campaigns through data.
Permutive announces strategic European hires
Pivotal hires for southern Europe and France at Permutive supercharge publishers’ ability to capitalise on the direct-sold opportunity.
Capitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability while reducing environmental impact in this article by Permutive’s Senior Customer Success Manager, Monica Rodil.
Inspirational Woman: Meet Elizabeth Brennan, General Manager of Advertising, Permutive
Get to know Elizabeth Brennan: With over a decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of coaching.
Solving the advertising reach crisis
Programmatic advertising’s reliance on third-party cookies and the open marketplace is collapsing, and the path forward lies in privacy-safe, first-party data collaboration through direct advertiser–publisher partnerships, writes Permutive Senior Customer Success Manager George Alderson.
Permutive named a finalist in the Digiday Awards Europe alongside Les Echos-Le Parisien for best adtech platform and best first-party data strategy
This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
Shifting tides to direct-sold: The next evolution of Permutive
Highlights and insights from our premiere of the next evolution of Permutive.
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