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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Data Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
Smarter process, greater impact: The role of Gen AI and no-code workflows in driving publisher success
Watch this on-demand webinar to join Chloe Grutchfield, VP Products at Permutive, along with members of our Product Management team, as they reveal how publishers are leveraging cutting-edge tools to achieve greater operational efficiency. This is your chance to see the latest innovations in action and learn how to future-proof your strategies. What you’ll learn…
7 steps to increasing data-driven ad revenue
The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues. Enter the power…
How Dentsu and Permutive are reimagining targeting through curation
How Denstu and Permutive proved the effectiveness of publisher-led curation.
How Bauer Media increased revenue by 75% with Permutive
Bauer Media is an entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories relevant to audiences and advertisers, delivering cultural impact.
Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential.
Navigating the future of data: Strategies for publishers and advertisers in a cookie-free world
Watch this webinar on-demand to join Elizabeth Brennan, GM Advertising at Permutive, as she hosts highlights from a dynamic panel discussion at the recent Permutive Programmatic Summit, with experts from OMD, Carat, PubMatic, and Index Exchange. Explore how publishers and advertisers are adapting to signal loss, leveraging curation, and driving innovation with first-party data. Discover…
Introducing Permutive Optimization: Transforming campaign performance through AI-powered insights
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different…
Driving non-endemic revenue: 10 minutes with Apartment Therapy Media
In this 10-minute Q&A session, Jeff Olson, SVP of Revenue Operations at Apartment Therapy Media, shares how the publisher has strategically grown its non-endemic revenue.
Permutive’s Programmatic Summit: Opening introduction by CEO & Co-founder Joe Root
Explore Permutive’s vision for the future of programmatic advertising, led by the power of curated publisher signals. Discover how this transformative approach is setting the stage for a new era of growth and innovation in programmatic. Enjoying this content? Stay ahead with our newsletter which is full of curated insights and expert takes, all delivered…
Curation Reimagined: The new revenue channel, powered by Publisher Signals
In this session, Chloe Grutchfield, VP of Product at Permutive, reveals how publisher signals transform the programmatic landscape, offering unprecedented opportunities for maximising yield. Attendees will discover how these powerful signals outperform legacy solutions by providing superior scalability, performance, and ease of integration across platforms. Enjoying this content? Stay ahead with our newsletter which is…
Maximising yield with publisher signals: Interview with the New York Post
In this insightful session, Chao Liao, Commercial Strategy & Revenue Operations Lead at Permutive, and Amanda Gomez, SVP of Revenue Operations at the New York Post, share actionable strategies for leveraging publisher signals to unlock greater value in premium programmatic advertising. Enjoying this content? Stay ahead with our newsletter which is full of curated insights…
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