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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How Time Out is preparing for life after cookies
Digiday – Time Out’s addressable audience pool has increased fivefold since switching to Permutive. Find out how Time Out Group plc is getting more value out of their audience data.
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and…
ExchangeWire Predictions 2020: Privacy
ExchangeWire – Predictions for privacy in 2020 where our very own Joe Root discusses how publishers who change their business models can thrive in a world where first-party data is king.
TraderTalk TV: Edge Computing v Cloud Computing
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, Lead Solutions Architect at Permutive, to discuss edge computing and how it compares to cloud computing technologies.
The MadTech Podcast: Programmatic Advertising and Identity
This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first…
Let’s celebrate the decline of the third-party cookie
First published on DCN InContext. The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality is altogether more positive. This is a headline we should celebrate. Consider this: For more than a decade, third-party providers…
‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.
First-party data is the new currency as publishers prepare for a cookie-less future
WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”
Impacts of Apple’s latest privacy update thwarting ‘link decoration’
Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.
What publishers can do about ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
The server-side redirect for ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
Why publishers are missing out on data-driven revenue
Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies – but this focus comes at a time when industry-revolutionising trends are changing the way media is bought and sold. In our last Data Matters report, we…
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