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First-party data is the new currency as publishers prepare for a cookie-less future
WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”
Written by
The Permutive Team
WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”
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